THIS SPACE IS WHERE TECHNICAL ADVISORS FIND ALL THE RELEVANT INFORMATION FOR THEIR ASSIGNMENTS.
A resource mobilisation strategy provides an essential roadmap and spells out how resources are to be leveraged to meet your organisation‘s resource needs.
You need a resource mobilisation strategy to:
In a team process, develop a common picture on the ideal resource mobilisation
approaches for your organisation. In the resource mobilisation strategy, you lay out the different approaches and strategies you will apply to reach your resource mobilisation goals in the various areas and using different communication channels.
You can do this by creating a best-case scenario for sustainable, attractive funding, based on the organisational and peer analysis conducted earlier. To look beyond current and established ways of funding, come up with a picture of potential income sources, amounts, timing, funding purpose and resource partner groups.
To meet the interests of your resource partners and to learn about potential new pathways of resource mobilisation, it is recommended to engage key stakeholders at an early stage and to collect their views and inputs on the most promising resource mobilisation strategies.
The findings inform the planned way forward and help to make appropriate strategic decisions. The stakeholder views are critical to help you understand the context of the planned actions better. Consultations also enhance ownership and support throughout the organisation for the pathway developed.
A short workshop with a limited number of participants representing programme, field offices, finance, management, board and potentially resource partners, has the following goals:
When you have collected the information from inside your organisation as well as the views and input from external stakeholders, the time has come to take decisions on the resource mobilisation strategies to be implemented in the long- and short-term. As a basis for decision-making, rate and rank the strategies identified according to expected benefit, costs, time until revenue, long-term sustainability and risks.
Having gained an overview of the resource mobilisation strategies and their priorities for the organisation, you have the basis for decisions on how much to invest in getting funds from the different sources.
While diversification of funding sources helps to keep your organisation’s funding base stable, the amount of time and resources available to engage in different sources has to be considered as well as the expected income gained within the timeframe that the funds are needed.
Once you have selected the strategies your organisation wants to engage in, it is time to set goals for each source on what you want to achieve and which resources you need to reach the targets.
For each strategy, set the following goals:
When the income goals and expected investments for the different sources have been set, the total of expected funds generated from these sources can be calculated and also the resources which will be needed to achieve this.
Considering different investment and success expectations for the individual strategies, you can project varying resource mobilisation scenarios, giving your organisation prioritisation and budgeting options.
These plans and estimates give your organisation a solid foundation to base strategic resource mobilisation decisions on. When you have taken these decisions, you can develop an action work plan for the different sources as well as a monitoring plan. Monitoring helps to ensure resource mobilisation activities per source and expected income are on track or to check whether changes in approach are required to ensure funding targets can be met.
The writing process for a resource mobilisation strategy can already start once
you commence the ideal picture process. Collecting and analysing all necessary
organisational information and ensuring it is up to date will help you take well informed strategic decisions. The process will be eased by appointing responsible writing champions early on who take notes throughout the process and compile a first draft of their respective section. Appointing a coordinator can ensure that timelines are kept and drafts are submitted in an even quality.
There are many ways of writing a resource mobilization strategy, but the following key aspects can provide a framework for your plans.
A template can be found in the tools:
Tool 6: Resource Mobilisation Strategy Template
Key Elements of a Resource Mobilisation Strategy are: