Tool 3: Creating the Ideal Picture

The Ideal Picture is best created in a brainstorming meeting with members of your
organisation. Bring together a team of 5-10 people from various levels of the organisation, including but not limited to management, board, programme, communication.

Assign one person to facilitate the group process. S/he can still participate in discussions, but would have the additional tasks to introduce the following steps:

Step 1:

Brainstorm together as a group on the following question and collect all ideas on a flipchart: How could the organisation create income?

Step 2:

Individually, work on an ideal picture and collect it on a flipchart. Work on the following questions:

  • If the organisation could speak, how would she want the resource mobilisation to be?
  • What strategies would be applied and which channels used?

Consider answering these topics per strategy:

  • How much do we want to raise?
  • From which resource partner(s)?
  • Over what timeframe?
  • For which purpose?

Present the individual ideal pictures to the group.

Step 3:

Collect all suggestions on a flipchart . Write up all imagined resource mobilisation strategies and channels; Discuss the elements suggested in the group using results from organisational and environmental analysis to review the potential strategies.

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