The environment in which resources are mobilised is increasingly competitive. By now, there are numerous development actors but only limited funds of international donors. Therefore, the viability or survival of organisations is inevitably linked to their ability to adapt to changing donor trends and to the willingness to explore alternative sources of funding. Due to these developments resource mobilisation has become a more challenging exercise, demanding a diverse mix of knowledge and skills.

Many non-profits still depend on a very limited number of donors. They find themselves wondering where next year’s budget is going to come from and how to sustain their programmes in the long run. In order to create financial sustainability, they have to equip themselves with the tools, techniques and strategies to diversify their funding sources.

This practical guide provides partner organisations of HORIZONT3000 and its member organisations with information and tools for resource mobilisation. Specifically, it answers the most common questions about resource mobilisation:

• What is resource mobilisation?
• What are options for resource mobilisation, traditional and non-traditional?
• Why is a strategy for resource mobilisation necessary?
• How do you write a resource mobilisation strategy?
• How do you analyse resource mobilisation efforts?
• What are important aspects for implementing a resource mobilisation strategy?
• What role does communication play in resource mobilisation?

The guide is divided into five main sections, allowing you to access information according to your specific interests. Each section provides practical tips and reference tools to assist implementation.